diff --git a/s5demo.txt b/s5demo.txt
index b2c520d..b1eed20 100755
--- a/s5demo.txt
+++ b/s5demo.txt
@@ -3,8 +3,6 @@
 
 .. |squirrel|   image:: images/squirrel.gif
 
-.. |clientlogo| image:: images/clientlogo.jpg
-
 ===================================
 Using *s5* With *Restructured Text*
 ===================================
@@ -18,7 +16,7 @@
 *By R.U. Kidding-Me, Ph.D., Th.D, DDS, CNE, EIEIO*
 
 .. footer::
-  $Id: s5demo.txt,v 1.107 2006/04/07 21:24:35 tundra Exp $
+   $Id: s5demo.txt,v 1.108 2006/04/07 21:48:57 tundra Exp $
 
 
 Presentation Overview
@@ -29,6 +27,38 @@
 
 *This slide was generated with just one verb.*
 
+
+Why Should You Care?
+--------------------
+
+- ``RestructuredText/S5`` is an easy way to go from plain text to
+  final slides. (With no or very minimal explicit markup.)
+
+  - This makes it a snap to go from your meeting notes straight
+    into slides.
+
+  - ``S5`` by itself is a major pain - you have to know a lot of ``HTML``.
+  
+  - But ``RestructuredText`` on top of ``S5`` makes the process
+    almost trivial.
+
+- It generates XHTML which means your slides can be web hosted.
+
+- It's all Open Source and Free.
+
+  - ``s5`` is built on ``JavaScript`` and uses ``CSS``.
+  - ``RestructuredText`` is written in ``Python``.
+
+- It's themable so you can "brand" your slide sets.
+
+- *WAY* quicker than PowerPoint/OO Presentation for most applications.
+
+- Be sure to mouse over the lower right corner of each page to see
+  the navigation tools.
+
+- You'll find more information on all this in the Appendix_
+
+
 Meeting Mechanics
 -----------------
 
@@ -108,13 +138,13 @@
 
 - RandomCo is in big trouble
 
-  - The squirrels in the data center are very tired
-  - Sell the stock short
-  - Go to a place without an extradition treaty with the US
+  - The squirrels in the data center are very tired.
+  - Sell the stock short.
+  - Go to a place without an extradition treaty with the US.
   
 -----------------------------------------------------------
 
-- Ed Murphy is a fabulous dancer |squirrel|
+- Ed Murphy is a fabulous dancer:   |squirrel|
 
 *This slide illustrates Transitions and  Inline Graphics.*